How is Animal Welfare represented on Sainsbury’s website?

“The well-being and flourishing of human and non-human Life on Earth have value in themselves”. –Arne Naess and George Sessions, 1984. My recently completed research took a multimodal approach to the investigation of the way animal welfare is represented on Sainsbury’s website. At first, I wanted to compare four leading UK supermarkets: ASDA, Tesco, Morrison’s… Continue reading How is Animal Welfare represented on Sainsbury’s website?

The Esther Effect: Interactive Frames in the Case of Grassroots Animal Rights Activism

1 June 2017 I had the greatest opportunity to present a recent small-scale project at the 4th International Postgraduate Conference on Modern Languages, Linguistics and Literature at the University of Central Lancashire in Preston.  You can read my presentation slides: The Esther Effect- Conference ppt, read the full paper, or watch the presentation video here. “ There… Continue reading The Esther Effect: Interactive Frames in the Case of Grassroots Animal Rights Activism

Positive Discourse Analysis

‘Discourse is shaped by relations of power, and invested with ideologies’.  (Fairclough 1992: 8 in Jaworski and Coupland 1999: 2). Critical Linguistics: a consciousness-raising tool According to Tom Bartlett (2010), in the 70s and 80s the study of texts took a political turn in the UK, with the rise of Critical Linguistics (CL) (Kress and… Continue reading Positive Discourse Analysis

Tha street tawk, innit?

In The Voice, January 26-February 1, 2017 “Education either functions as an instrument which is used to facilitate integration of the younger generation into the logic of the present system and bring about conformity or it becomes the practice of freedom, the means by which men and women deal critically and creatively with reality and… Continue reading Tha street tawk, innit?

I spy… half the world away

In Metro, January 16, 2017 The striking juxtaposition of two items on two halves of the newspaper clearly exposes the values (or lack of such) of western society. The newspaper’s attitudes towards global issues such as immigration and migrants reinforce the us and them discourse and contributes to augmenting the distancing  between the west and the… Continue reading I spy… half the world away

I spy…Skirting the issue

In Metro, January, 5, 2017 “An individual woman who appears as the spokeswoman for the freedom of all women is a pathetic and isolated creature. . . . She presents no threat. An individual “emancipated” woman is an amusing incongruity, a titillating commodity, easily consumed.” —Sheila Rowbotham As I mentioned in a previous post, women, especially… Continue reading I spy…Skirting the issue

I spy…Language barrier

In Metro, January 5, 2017 English is still being used as a gate keeper and border control in Britain.  Metro reports that the All Party Parliamentary Group claims integration should begin upon arrival in the UK and that it is ‘the key to full participation in our society and economy’. MPs say that immigrants should be… Continue reading I spy…Language barrier