In BBC Focus, Dec. 2016 A huge, angry bull = negative evaluation of the animal. This collocation creates a reality where all bulls are always angry. “sent a signal to an electrode he’d implanted in the bull’s brain the previous day’. = ahhh now we get why the bull was angry. So the ‘scientist’ captured the… Continue reading I Spy… An angry bull?
Gilmore Girls is coming back this weekend and I cannot wait! In my never ceasing effort to demonstrate how linguistics is a part of everyday life, our reality shaping and being shaped by discourse, I found a paper just for you – the die-hard GG fan! But, like everything in life, even GG is not perfect.… Continue reading Lorelai Gilmore: ‘Well, not so nice for the lamb’. Identity of food: Part 1
In Microbiology Today 43:4 November 2016 This diarrhoea-causing virus occurs between ruminant animal hosts like sheep and cows via biting midges: Without these midges, BTV can’t spread from animal to animal. Apparently, there is a new strand that may be transmitted via direct contact. (And clearly, in factory farming, there’s lots of that). Clinical… Continue reading I spy… A spotlight on Bluetongue virus?
In The Economist, 12 Nov. 2016 Scary uprising of the “identitarian movement”. The Economist says: “The movement has a deft way of making xenophobic causes seem more palatable to moderates. This relative subtlety opens doors to respectable society that remains shut to the traditional skinhead right.” The author is willing to remove any content that… Continue reading I spy… Identitarians!
In one of Israel’s leading online newspapers,Yediot Aharonot this morning. This is a section from an article titled: ‘What not to wear to the airport’. Amongst items on the list such as metals, difficult-to-remove shoes and the like, ‘wearable tents’ is the direct translation: wearable tents the meaning of which is neatly fixed by the image of the… Continue reading I spy… Tent-o-nitis
*Warning: Spoiler. I am discussing and dissecting the film on all its social, political, and linguistic facets* Ever since this film came out, everyone who knows I’m a true linguini was asking me if I’d seen it. So I went to see it. A bit of peer pressure mixed with curiosity and a sense of… Continue reading Cinelinguini: Arrival
A positive spin on espionage? (in The Economist, 12 Nov 2016) Semiotic (the combination of linguistic and visual signs) analysis of ads assumes that ads’ meaning are designed to shape our experience of reality. Barthes discusses the mythic meaning of the front cover of Paris-Match and showed that the signs and codes used to represent French… Continue reading Analysis, Semiotic Analysis