“The well-being and flourishing of human and non-human Life on Earth have value in themselves”. –Arne Naess and George Sessions, 1984. My recently completed research took a multimodal approach to the investigation of the way animal welfare is represented on Sainsbury’s website. At first, I wanted to compare four leading UK supermarkets: ASDA, Tesco, Morrison’s… Continue reading How is Animal Welfare represented on Sainsbury’s website?
You are what you eat, is the famous saying and I can say it in four languages. But you are also what you buy. The food we buy and the way food ‘talks’ to us has become a facet of our identity, a way for us to perform a certain identity. Dominant discourses about food… Continue reading Identity of food: Part 2
Guest lecturer Dr. Kate Scott from Kingston University talks about her research on the pragmatics of hashtags and Computer Mediated Discourse.(CMD) What is Computer Mediated Discourse? Deborah Cameron and Ivan Panovic (2014) note that it’s important not to overstate the differences between past forms of communication and modern communication methods. While people use text messages and… Continue reading Specialinguini: The pragmatics of hashtags: context and style with Dr. Kate Scott, Kingston University
Gilmore Girls is coming back this weekend and I cannot wait! In my never ceasing effort to demonstrate how linguistics is a part of everyday life, our reality shaping and being shaped by discourse, I found a paper just for you – the die-hard GG fan! But, like everything in life, even GG is not perfect.… Continue reading Lorelai Gilmore: ‘Well, not so nice for the lamb’. Identity of food: Part 1
In Microbiology Today 43:4 November 2016 This diarrhoea-causing virus occurs between ruminant animal hosts like sheep and cows via biting midges: Without these midges, BTV can’t spread from animal to animal. Apparently, there is a new strand that may be transmitted via direct contact. (And clearly, in factory farming, there’s lots of that). Clinical… Continue reading I spy… A spotlight on Bluetongue virus?