7th Conference on Critical Approaches to Discourse Analysis across Disciplines (CADAAD) 2018 – Day 3

6 July 2018 This is the last day of the conference, and although it could have been nice to spend more time getting to know new colleagues, chat over delicious food and enjoy the sun, I feel I have already gained so much, founds new avenues to explore in my research and forged some really […]

Advertisements

7th Conference on Critical Approaches to Discourse Analysis across Disciplines (CADAAD) 2018 – Day 2

5 July 2018 I woke up to a cloudy day 2 of the conference here in Aalborg, which meant I would experience less of the FOMOS effect, fear of missing out of sunshine. Although Arran Stibbe, who presents later today would argue that we should see all types of weather positively. This day is a… Continue reading 7th Conference on Critical Approaches to Discourse Analysis across Disciplines (CADAAD) 2018 – Day 2

7th Conference on Critical Approaches to Discourse Analysis across Disciplines (CADAAD) 2018 – Day 1

First of all I would like to thank the Grantham Centre for Sustainable Futures and my supervisors, Prof. Jill Atkins and Dr. Robert McKay for their support and encouragement. I would also like to thank Lise-Lotte Holmgreen and the team for organising this excellent event. As always in my conference reports, I include an ongoing evaluation… Continue reading 7th Conference on Critical Approaches to Discourse Analysis across Disciplines (CADAAD) 2018 – Day 1

What can CDA and Ecolinguistics contribute to Social and Environmental Accounting? 2 Days at the Toulouse Business School in search of better stories to live by

After meeting Prof Delphine Gibassier at the conference in Hamburg and sharing my plans for my methodology and passion for CDA and ecolinguistics, she kindly and generously invited me to her faculty at the Toulouse Business Centre to disseminate and share how CDA and ecolinguistics can be operationalized in social and environmental research. The most… Continue reading What can CDA and Ecolinguistics contribute to Social and Environmental Accounting? 2 Days at the Toulouse Business School in search of better stories to live by

How is Animal Welfare represented on Sainsbury’s website?

“The well-being and flourishing of human and non-human Life on Earth have value in themselves”. –Arne Naess and George Sessions, 1984. My recently completed research took a multimodal approach to the investigation of the way animal welfare is represented on Sainsbury’s website. At first, I wanted to compare four leading UK supermarkets: ASDA, Tesco, Morrison’s… Continue reading How is Animal Welfare represented on Sainsbury’s website?

Lancaster University Corpus Linguistics Summer School 2017 – Day 3

You know how some people go to music festivals like Glastonbury and they don’t know which stage to go to first? Well, today is like that for me.   Nothing short of seeing Rammstein (or insert your favourite band here), Dr Paul Baker lectures on corpus-based discourse analysis. The lecture hall is full and I… Continue reading Lancaster University Corpus Linguistics Summer School 2017 – Day 3

Positive Discourse Analysis

‘Discourse is shaped by relations of power, and invested with ideologies’.  (Fairclough 1992: 8 in Jaworski and Coupland 1999: 2). Critical Linguistics: a consciousness-raising tool According to Tom Bartlett (2010), in the 70s and 80s the study of texts took a political turn in the UK, with the rise of Critical Linguistics (CL) (Kress and… Continue reading Positive Discourse Analysis