“The well-being and flourishing of human and non-human Life on Earth have value in themselves”. –Arne Naess and George Sessions, 1984. My recently completed research took a multimodal approach to the investigation of the way animal welfare is represented on Sainsbury’s website. At first, I wanted to compare four leading UK supermarkets: ASDA, Tesco, Morrison’s… Continue reading How is Animal Welfare represented on Sainsbury’s website?
You know how some people go to music festivals like Glastonbury and they don’t know which stage to go to first? Well, today is like that for me. Nothing short of seeing Rammstein (or insert your favourite band here), Dr Paul Baker lectures on corpus-based discourse analysis. The lecture hall is full and I… Continue reading Lancaster University Corpus Linguistics Summer School 2017 – Day 3
‘Discourse is shaped by relations of power, and invested with ideologies’. (Fairclough 1992: 8 in Jaworski and Coupland 1999: 2). Critical Linguistics: a consciousness-raising tool According to Tom Bartlett (2010), in the 70s and 80s the study of texts took a political turn in the UK, with the rise of Critical Linguistics (CL) (Kress and… Continue reading Positive Discourse Analysis
I adore pigs! look at Esther – she’s so cute! Look at her little front teethies! She’s pigtastic! (as her dads would say.) *Squeee* If this is the first time you’re hearing about Esther T.W. Pig, I suggest you drop everything you’re doing, including reading this blog, and head on over to her facebook. What… Continue reading Ecolinguistics and Esther T.W. Pig?