Positive Discourse Analysis

‘Discourse is shaped by relations of power, and invested with ideologies’.  (Fairclough 1992: 8 in Jaworski and Coupland 1999: 2). Critical Linguistics: a consciousness-raising tool According to Tom Bartlett (2010), in the 70s and 80s the study of texts took a political turn in the UK, with the rise of Critical Linguistics (CL) (Kress and… Continue reading Positive Discourse Analysis

I spy…Parenthoof, woof, and meow

In The Economist, December 3rd-9th, 2016 We are witnessing a vast growing social change: animal rights and animals’ social agency is acquiring power and standing in an accelerated speed.  This week The Economist’s report on Airbnb’s pet accommodation solutions reveals this change manifesting through language, specifically, in a lexical choice. More and more Americans see their pets… Continue reading I spy…Parenthoof, woof, and meow

Ecolinguistics and Esther T.W. Pig?

I adore pigs! look at Esther – she’s so cute! Look at her little front teethies! She’s pigtastic! (as her dads would say.) *Squeee* If this is the first time you’re hearing about Esther T.W. Pig, I suggest you drop everything you’re doing, including reading this blog, and head on over to her facebook. What… Continue reading Ecolinguistics and Esther T.W. Pig?