I spy…Let it Reindeer

In The Economist, December 24 – January 6th, 2017 (Read the article here) Human animals and reindeer go back a long time; some of the earliest stone carvings in Europe are of reindeer. In this article, The Economist describes the reindeer meat industry in Finland and talks to a reindeer herder and his family. Humans… Continue reading I spy…Let it Reindeer

I spy…Parenthoof, woof, and meow

In The Economist, December 3rd-9th, 2016 We are witnessing a vast growing social change: animal rights and animals’ social agency is acquiring power and standing in an accelerated speed.  This week The Economist’s report on Airbnb’s pet accommodation solutions reveals this change manifesting through language, specifically, in a lexical choice. More and more Americans see their pets… Continue reading I spy…Parenthoof, woof, and meow

I spy…Ku klugs klugen

In The Economist, 26th Nov – 2nd Dec, 2016. Read it here. This is a very interesting example of intertextuality and linguistic landscape: in any interaction, readers and speakers bring in a network of textual relations. “Meaning becomes something which exists between a text and all the other texts to which it refers and relates, moving out… Continue reading I spy…Ku klugs klugen

I spy… Identitarians!

In The Economist, 12 Nov. 2016 Scary uprising of the “identitarian movement”. The Economist says: “The movement has a deft way of making xenophobic causes seem more palatable to moderates. This relative subtlety opens doors to respectable society that remains shut to the traditional skinhead right.” The author is willing to remove any content that… Continue reading I spy… Identitarians!